Activations

Bringing to life the brand’s ‘Do What You Can’t’ umbrella marketing platform through its Dutch Olympic Team sponsorship, Samsung ‘Fast Frame’ utilised the brand’s technology products, data collection ab…
Soccer

In 2021, leading Brazilian soft drinks brand and women’s national football team sponsor Guaraná Antarctica leveraged the Tokyo Olympics, ambushed official IOC partner and major competitor Coca-Cola an…
Multi-sport

To leverage its sponsorship of the Tokyo 2020 Olympic and Paralympic Games in Switzerland, the brand’s on-pack, OOH and social ‘Gold Medal’ simple, copy-free activation saw elegant gold ribbons added to th…
Esports

To activate its partnership of the 2021 League Of Legends European Championship, Erste Bank built an integrated, digital-first activation programme based around driving debate and conversation on the classic…
Rugby Union

In July 2022 automotive giant Renault activated its sponsorship of the Fédération Française de Rugby (FFR) with a multi-channel sporting reinvention campaign that celebrated the brand’s support for the …
Swimming

To mark its 50th anniversary, McDonald’s in Germany rolled out a competition called #50for50 which offered a 50-year sponsorship to one amateur sports club (won by Chemnitz Swimming Club) to help it o…
Gaelic Football

In February 2021 BBDO Dublin launched a powerful campaign for retailer Lidl Ireland, activating its sponsorship of the Ladies' Gaelic Football Association (LGFA) across TV, OOH and multiple digital channels…
Soccer

Founded in 1857, Sheffield Football Club is the FOAT (First of All Time) and yet today the club plays in the eighth tier of English football, so in Autumn/Winter 2021 it partnered with EA Sports FIFA 2022…
Soccer

During the 2020 Colvid-19 lockdown, Hungarian Football Federation sponsor Magyar Telekom worked with agency Mito Budapest to lift the nation’s spirit and drive national unity through a TV and mobile b…
Soccer

BT-owned mobile brand EE’s July 2022 ‘Not her Problem: Hope United’ initiative activated its UK home nations football association sponsorships and leveraged spiking women’s football interest around UEFA Wo…
Soccer

To drive awareness of the challenges of dyslexia and other reading/writing disorders and support those who suffer from it amongst the Germany football community, Hamburger SV (HSV) rolled out an October 2021 guerrilla style campaign called ‘Dyslexia Jersey’ at a home game during ‘European Dyslexia Awareness Month’. A pair of jerseys with misspelt players’ names on the back were worn on the pitch during a game supported by television, in-stadium and social media explanatory content.
Soccer

To leverage VW’s Uefa sponsorship rights around Euro 2020 which, due to Covid-19, eventually took place between June 11 and July 11 2021, VW Denmark identified that its national EV market was ‘immature’ and ‘…
Rugby Union

A design-led, safety-focused activation from Fédération Française de Rugby (FFR) partner GMF Paris in 2021 saw the insurance company create a campaign which demonstrated its mantra that if ‘insurance mean…
Soccer

VW activated its rights as an official sponsor of Uefa Women’s Euro 2022 via an on-pitch stunt and social campaign called ‘Tiny Buzz Car’, based around a miniature remote-controlled car delivering the o…
Baseball

Crypto brand FTC teamed up with Major League Baseball (MLB) as the title partner of the league’s touring 2022 ‘FTX MLB Home Run Derby X’ event which began with a blockbuster event in London on July 9 to …
Women's Football

A collaborative, Nordic multi-media activation programme leveraging the 2021 Women’s Champions League final in Gothenburg by UEFA women’s football partner Visa and Viaplay Group ran from March through May…
Soccer

In May 2022, UEFA partnered PepsiCo’s snack and sports drink brands Lays and Gatorade for an activation around the Women’s Champions League final through a linked grassroots pitch and tournament initiative in host city Turin which saw the crisps brand build a community pitch from recycled packaging and then the sports drink run an all-women’s ‘Gatorade 5v5’ tournament on it.
Ice Hockey

Swiss beer brand Brauerei Schützengarten activated its sponsorship of hockey team SC Rapperswil-Jona Lakers following a 2020-21 season of success on the ice that was missed by fans due to the pandemic …