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Gold Medal – Kikkoman and Tokyo 2020 Olympic and Paralympic Games

To leverage its sponsorship of the Tokyo 2020 Olympic and Paralympic Games in Switzerland, the brand’s on-pack, OOH and social ‘Gold Medal’ simple, copy-free activation saw elegant gold ribbons added to the bottle neck to subtly link to the Games and reference its status as the country’s number one selling soy sauce.

Territory: Switzerland

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