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Drinkable Hockey Field – Brauerei Schützengarten and Rapperswil-Jona Lakers

Swiss beer brand Brauerei Schützengarten activated its sponsorship of hockey team SC Rapperswil-Jona Lakers following a 2020-21 season of success on the ice that was missed by fans due to the pandemic by melting the ice rink after the final game in March and using the water to brew a special edition, team-branded beer promoted through a social campaign and a national TV documentary.

Territory: Switzerland

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