#50for50 – McDonald’s and Chemnitz Swimming Club

To mark its 50th anniversary, McDonald’s in Germany rolled out a competition called #50for50 which offered a 50-year sponsorship to one amateur sports club (won by Chemnitz Swimming Club) to help it overcome the consequences of the pandemic. It was built around a national open audition for grassroots organisations based around submitting and sharing club-created sports skill content.

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