The FOAT – EA Sports and Sheffield FC

Founded in 1857, Sheffield Football Club is the FOAT (First of All Time) and yet today the club plays in the eighth tier of English football, so in Autumn/Winter 2021 it partnered with EA Sports FIFA 2022 to put the club back in the spotlight for a new generation of fans via a collaboration which spanned an in-game kit, a bespoke code and a social media campaign.

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