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Level The Playing Field – Lidl and Ladies Gaelic Football Association (LGFA)

In February 2021 BBDO Dublin launched a powerful campaign for retailer Lidl Ireland, activating its sponsorship of the Ladies' Gaelic Football Association (LGFA) across TV, OOH and multiple digital channels to drive awareness of the battle for gender equality in sport, to salute the generations of players who have battled for a ‘level playing field’ and to act as a rallying cry for all present and future players.

Territory: Ireland

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