In July 2022 automotive giant Renault activated its sponsorship of the Fédération Française de Rugby (FFR) with a multi-channel sporting reinvention campaign that celebrated the brand’s support for the victorious Guinness Six Nations team and the hosts of the 2023 Rugby World Cup that paid tribute to the team, Renault and France’s perseverance, courage and innovative spirit and the car company’s move towards electrification and digitalisation.
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