HomeActivationsSoccerGermany

Dyslexia Jersey – European Dyslexia Association & Hamburger SV

To drive awareness of the challenges of dyslexia and other reading/writing disorders and support those who suffer from it amongst the Germany football community, Hamburger SV (HSV) rolled out an October 2021 guerrilla style campaign called ‘Dyslexia Jersey’ at a home game during ‘European Dyslexia Awareness Month’. A pair of jerseys with misspelt players’ names on the back were worn on the pitch during a game supported by television, in-stadium and social media explanatory content.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Most recent

SportBusiness Sponsorship analysis indicates Fifa has generated around $1.74bn (€1.67bn) in sponsorship income during its 2019-22 sales cycle, a more than 4.5 per-cent increase from the previous four-year period when it generated $1.66bn from the sale of its marketing rights.

Red Bull Racing is targeting $30m in licensing revenue after the deciding to split its apparel licensing category into five separate tiers once its current deal with Puma expires. 

Tyre brand will sponsor the German national team from 2023  The firm has bought the premium LED package for national team deals

The US-based Haas Formula 1 team's title sponsorship deal with money transfer platform MoneyGram is the fourth biggest title deal in the sport. Matthew Williams talks to Moneygram's chief marketing officer Greg Hall to understand the rationale behind the deal.