Activations

Football

In early 2022, agency Pitch created a campaign for online broker ThinkMarkets leveraging its status as the global trading partner of Liverpool FC with a campaign inspired by a famous scene from the movie ‘The Big Short’
Football

Stake.com - a crypto-focused provider of online sportsbook, casino and virtual gaming services - used a Premier League club front-of-shirt sponsorship to turbocharge its global brand awareness in the form of a 2022 Everton FC main partner sponsorship.
Football

Latin American specialist agency Samba International created a tripartite campaign for Premier League club Leeds United FC, kit supplier Adidas and betting partner 433 based around celebrating the ‘Dia De Muertos'
Basketball

NBA sponsor and Brazilian media rights-holder Budweiser leveraged its partnership with the league and championed grassroots hoops in Brazil through a project called 'Unbreakable Courts’ which saw the b…
Rugby Union

Agency Fuse conceived, developed and executed an integrated digital-first activation programme leveraging Vodafone’s main sponsorship of the 2021 British & Irish Lions.
Motorsport

Throughout the 2021 Formula One (F1) season Castrol briefed agency Bright Partnerships to leverage its partnership with the Alpine F1 team via a season-long, multi-strand awareness and engagement activation…
Football

As part of its umbrella ‘Cheers To All Fans’ platform and leveraging the on-site and fan zone pouring rights for Uefa Euro 2022 beer partner Heineken, agency M&C Saatchi Sport & Entertainment created a s…
American Football

Little Caesars, the Detroit-based, nationwide pizza chain, became the official pizza sponsor of the NFL in 2022, a sponsorship held by rival Pizza Hut for the previous four years
American Football

Nissan continued their sponsorship of the highly prestigious Heisman Trophy, presented to the best college football player every year since 1935, into 2022
Football

VistaPrint, a Dutch e-commerce company providing small businesses with design and print services for custom physical and digital marketing products, has a multi-year agreement with Liverpool Football Club (LFC) as the official small business design and marketing partner.
Soccer

In late 2022, Heineken leveraged its sponsorships of the UEFA Men’s and Women’s Champions Leagues through a local activation - part of its umbrella ‘Cheers To All Fans’ platform - in Barcelona built a…
Soccer

In April 2022, ALMA (Association to Fight Alzheimer's Disease) teamed up with Argentina’s Racing Club and skipper Leonardo Sigali for a stunt - a post-match pitch-side interview in which the player failed t…
Soccer

Brahma has been a long-time sponsor of Brazilian football - with official partnerships ranging from the national team to major tournaments and club sponsorships - but when health and safety-led legislation…
Soccer

In 2022, disinfectant brand Dettol leveraged its partnership with the FA and England Football around UEFA Women’s Euro 2022 through an integrated activation programme spanning TV, OOH, digital, social a…
Motorsport

DHL dovetailed its Formula One (F1) partnership, with its focus on positive fashion and its own corporate zero waste sustainability commitments, through an activation launched in May 2022 called ‘The C…
Multi-sport

Lacoste, which was founded in 1933 by tennis player René Lacoste and is known globally for its famous green crocodile logo, leveraged its status as the supplier of out-of-competition and formal wear to …
Surfing

An out-of-home, ambient initiative held in May 2021 saw Hyundai leverage its Surf Australia partnership at the ‘Australian Boardriders Battle National Final’ by hosting a branded in-event sub-competition cal…
Soccer

In Spring 2022, during the top Mexican football division (Liga BBVA MX) season, Corona (which holds multiple Mexican football team sponsorships) increased in-stadium beer sales by turning team jerseys…