Esports
Leaked photos reveal Golden Guardians new esports jersey sponsor
Leaked photos posted online have revealed that US headset brand Plantronics RIG will be the new jersey sponsor of the Golden Guardians, an esports team owned by NBA franchise Golden State Warriors
BMO to sponsor Montreal Impact eMLS Cup team
Ahead of the first eMLS Cup event of 2019 – the eMLS League Series One in Southern California tomorrow (Tuesday) – the Montreal Impact announced that jersey sponsor BMO (Bank of Montreal) will also pa…
Suppliers sign up for League of Legends European Championship
Sportswear and footwear retailer Foot Locker, and gaming chair manufacturer DXRacer, have signed up as official suppliers for new-look esports competition the League of Legends European Championship (LEC)
R+V Versicherung strikes shirt deal with FC Schalke 04 Esports
German insurance company R+V Versicherung has signed as the main sponsor of Schalke 04 Esports, the esports division of the Bundesliga football club
Shell makes esports play with LEC sponsorship
Oil and energy company Shell has agreed a deal to sponsor the League of Legends European Championship (LEC) esports event
Mercedes and FC Köln set first with esports investment
Mercedes-Benz and FC Köln have today (Tuesday) claimed firsts by agreeing a takeover deal for German esports team SK Gaming.
League of Legends European Championship engages Lagardère Sports to drive sponsorship
Lagardère Sports has today (Tuesday) become the exclusive sponsorship agency of the League of Legends European Championship (LEC) as part of a wide-ranging deal designed to solidify its presence in the …
Puma enters esports with Cloud9 apparel partnership
Puma has entered the world of esports to become the official apparel partner of the Cloud9 League of Legends Championship Series (LCS) team.
Fnatic signs first front-of-shirt partnership with OnePlus
Global esports team Fnatic has signed its first ever front-of-shirt partnership with Chinese smartphone maker OnePlus
Kia backs League of Legends event
Korean automotive manufacturer Kia has agreed a deal to sponsor the League of Legends European Championship (LEC) esports event
Virtus.pro gets comfortable with DXRacer
Russian esports organisation Virtus.pro has agreed a one-year partnership with gaming chairs manufacturer DXRacer
Audi backs Chinese esports show
German automotive manufacturer Audi has partnered with Chinese streaming service Panda TV to title sponsor its ‘Marvelous Esports’ program.
Riot Games signs new League of Legends partnership with Dell’s Alienware
US video game publisher Riot Games has signed a new League of Legends partnership with hardware firm Alienware, a subsidiary of Dell
Sporting glory: Five trends for 2019
With technology, rule changes and fan expectations constantly changing the way sports are played and viewed, Misha Sher, vice-president, Sport & Entertainment at Mediacom Worldwide, identifies five trends that will matter in 2019.
Smartphone brand joins Royal Never Give-Up roster
Chinese esports organisation Royal Never Give-Up has signed a global partnership with Chinese smartphone brand Hongmo
Intel, ESL expand global partnership, launch $100m esports investment plan
US tech brand Intel has expanded its relationship as Global Technical Partner of ESL, the world’s largest esports event organiser
ESL extends global partnership with Intel
Esports organisation Electronic Sports League has renewed its partnership with US technology company Intel.
The new deal will see more than $100m (€88.6
Adidas expands esports sponsorship, signs with Lyon EDG
German sportswear brand adidas has inked a new sponsorship deal with Lyon EDG, the esports wing of Ligue 1 club Olympique Lyonnais