HomeAnalysisInformation TechnologyEsportsGlobal

Intel, ESL expand global partnership, launch $100m esports investment plan

US tech brand Intel has expanded its relationship as Global Technical Partner of ESL, the world’s largest esports event organiser

KATOWICE, POLAND - MARCH 04: Team Fnatic lift winners' cup after Counter-Strike: Global Offensive final game between FaZe Clan and Fnatic on March 4, 2018 in Katowice, Poland. (Photo by Norbert Barczyk/PressFocus/MB Media/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Related Articles

Esports

Multinational telco Vodafone last month struck its third esports deal in the last 12 months, a multi-year deal with German esports promoter ESL.

Esports
Payment Services & Credit Cards

Financial services firm Mastercard will pay between $8m (€7m) and $10m per year to partner with US video game developer Riot Games, according to industry sources.

Related News

Esports

Football sponsorship agency SportQuake is launching a specialist esports sponsorship agency, Esportquake, to operate across the esports ecosystem
Esports

The Overwatch League has announced a multi-year partnership with Kellogg's, which will focus on co-marketing initiatives with the Michigan-based food manufacturing company's Cheez-It and Pringles products
Esports
Telecoms

Comcast-owned telco Xfinity has agreed a deal to become presenting sponsor of esports competition the Overwatch League’s 2019 season finale.
Esports

Payment services brand Mastercard has expanded its existing, global partnership with Riot Games for the League of Legends esports series

Most recent

Cricket
Mobile Phones

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Motorsport
Betting

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Multi-Sport
Information Technology

Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…
Football
Sporting Apparel

Dan Haddad, head of commercial strategy at Octagon UK, looks at the potential upside for Liverpool in switching kit supplier rights from New Balance to Nike.