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Shell makes esports play with LEC sponsorship

Oil and energy company Shell has agreed a deal to sponsor the League of Legends European Championship (LEC) esports event.

Shell will serve as an Official Partner of this year’s tournament, which gets underway on Friday. The deal marks Shell’s first move into esports.

Tournament organisers will work with Shell to power the Baron Power Play segment of the tournament with Shell V-Power during weekly broadcasts. For each Baron Nashor, fans will also have the chance to win XP boosts through the tournament’s German-language channel on streaming service Twitch.

The company will also serve as the main partner of the 2019 DACH Premier tour, with each attendee to receive a free skin code courtesy of Shell.

In Germany, Shell will provide seven-day XP bonuses for ClubSmart loyalty card-holders. German fans will be required to present their Shell ClubSmart card at the LEC studios or at a DACH Premier tour event.

Other League of Legends rewards that Shell will offer within the Shell ClubSmart loyalty program include Hextech Chests & Keys, Champions and Skins, RP points and more.