Esports
Independiente gets esports sponsors ahead of e-Superliga launch
Argentine football club Independiente has confirmed two sponsors for its newly-created esports team.
Foreign trade consultancy Portas will be the team’s main shirt sponsor. S
Unibet targets esports market with Astralis tie-up
Online gambling operator Kindred Group has agreed a two-year deal for its Unibet brand to serve as the Official Betting Partner of leading esports organisation Astralis’ Counter-Strike: Global Offensive (…
Red Bull teams up with 100 Thieves
Esports organisation 100 Thieves has signed a partnership with energy drinks manufacturer Red Bull
Razer signs as Official Esports Partner of SEA Games 2019
Singaporean video game hardware firm Razer has signed as the Official Esports Partner of the Southeast Asia Games 2019
Audi invests in FIFA esports, partners with Fokus Clan, FC Ingolstadt
German carmaker Audi has signed new esports partnerships with Fokus Clan and FC Ingolstadt 04, two of Germany’s biggest Fifa teams.
Esports Stadium Arlington secures first sponsor
Gaming products manufacturer Nvidia has been unveiled as the first sponsor of Esports Stadium Arlington, which is due to officially open to the public tomorrow (Saturday)
McDonald’s quits German football sponsorship, refocuses on esports
US fast food chain McDonald’s has quit German football sponsorship to focus on esports, following a similar path taken by carmaker Mercedes-Benz last year.
Nike makes esports play with League of Legends China deal
Sporting goods brand Nike is close to a landmark sponsorship deal worth tens of millions of dollars with the League of Legends Professional League China (LPL)
HyperX lands naming rights to Las Vegas Esports Arena
Allied Esports has agreed a deal for HyperX, the gaming division of Kingston Technology Company, to take on naming rights to the Las Vegas Esports Arena
NBPA joins forces with gaming startup
ReadyUp, an esports and gaming startup for player connection, team management, and fan engagement, has agreed a partnership with the National Basketball Players Association and its wholly-owned commercial…
SAP signs last-minute esports partnership with Kuala Lumpur Major
German software brand SAP has signed a last-minute partnership with global esports tournament the Kuala Lumpur Major, which is set to take place this month
McDonald’s quits German football, doubles down on esports
US fast food chain McDonald’s has followed carmaker Mercedes-Benz by quitting German football to focus on esports sponsorship.
Mastercard makes esports debut as first Global Partner of League of Legends
Financial services firm Mastercard will pay between $8m (€7m) and $10m per year to partner with US video game developer Riot Games, according to industry sources.
Turtle Beach splashes out on Dreamhack Atlanta deal
Gaming headset maker Turtle Beach is using esports to push into the PC market by sponsoring its third Dreamhack event this year
Mercedes-Benz extends esports partnership with ESL
German car brand Mercedes-Benz has extended its partnership with ESL, the world’s largest organiser of esports tournaments and events.
Celtic signs up to Piqué’s esports vision
Scottish Premiership champion Celtic has signed up as the fourth member of eFootball.Pro, an esports company founded by Spanish footballer Gerard Piqué.
Celtic took part in the eFootball.
West Ham launches Basset & Gold eSports Cup
Premier League club West Ham United has teamed up with shirt sleeve partner Basset & Gold to launch a Fifa 19 game tournament open to the public
Premier League to launch first ever official esports league with EA Sports
The Premier League has partnered with long-time sponsor Electronic Arts (EA Sports) to launch its first ever official esports tournament, the ePremier League (ePL)