Esports
Esports team Echo Fox signs apparel deal
Gillette enters esports market with ESL partnership
Visa makes major esports play with SK Gaming
Payments services brand Visa has become the latest major brand to sign a high-profile deal in esports, securing a one-year agreement with the Germany-based SK Gaming team.
Orange French esports deal serves as football activation
Multinational telecoms company Orange has title sponsored the French Football League’s (LFP) companion esports Fifa 17 competition to engage more fans with its football sponsorship activation platform Le 12eme homme (The 12th man) and promote its ‘Fiber’ broadband product.
ELeague extends with technology partner
Orange says game on by partnering e-Ligue 1
Snickers deal builds ELeague roster for second season
Mars-owned chocolate brand Snickers is the first new company to join esports’ ELeague for the competition’s second season, but ELeague is now keen to diversify its portfolio.
ELeague signs up Snickers for second season
Mars-owned chocolate bar brand Snickers has agreed a deal to become an official sponsor of the ELeague esports competition.
Betway furthers esports drive with team sponsorship
Betting and gaming company Betway has signed a lucrative sponsorship deal with the Ninjas in Pyjamas (NiP) esports team.
Pepsi goes grassroots in esports soft drinks battle
Soft drinks manufacturer Pepsi last month took a different tack to many brands entering esports, but a similar path to rival Coca-Cola, signing a title agreement for a grassroots league. Its Mountain Dew brand will sponsor an ESL qualifying tournament for the Counter-Strike: Global Offensive (CS:GO) game.
ELeague connects with new sponsor
The HyperX division of memory products manufacturer Kingston has entered into a partnership with the ELeague esports competition.
Comcast enters esports market with ESL, Evil Geniuses deals
The Xfinity brand of US media company Comcast has agreed sponsorship deals with esports organisations ESL and Evil Geniuses.
ELeague levels up with first sponsors
The ELeague esports competition has entered into partnerships with sandwich restaurant chain Arby’s, financial services company Credit Karma and casual dining restaurant and sports bar franchise Buffalo Wild Wings.
Dafabet makes e-sports play with Fnatic team deal
Online betting and gaming gaming companies are targeting sponsorship of e-sports teams and organisations to establish a new betting market and access a hard-to-reach consumer segment of technology-savvy millennials.
News UK says game on with Gfinity partnership
UK eSports company Gfinity has signed a partnership agreement with media group News UK.