Esports
SAP expands ESL analytics partnership, signs with DreamHack
German software brand SAP has expanded its partnership with ESL, the world’s largest esports event organiser.
Mahou beer signs up with Movistar Riders esports team
Spanish beer brand Mahou has signed a second-tier shirt sponsorship deal with the Movistar Riders esports team
‘ESL Katowice Royale – Featuring Fortnite’ signs with HyperX for inaugural tournament
Esports event organiser ESL has signed a new partnership with peripherals brand HyperX
Smartphone maker OnePlus sets new bar with Fnatic shirt deal
Fnatic's new front-of-shirt deal with Chinese smartphone maker OnePlus is believed to be the biggest shirt deal in esports history, SportBusiness Sponsorship has learned.
AC Milan, Puma, PG Esports team up for Power Up Cup
Serie A club AC Milan has teamed up with Italy's PG Esports and kit sponsor Puma to launch a new Pro Evolution Soccer tournament at the San Siro
State Farm inks multi-year partnership with Overwatch League
US financial firm State Farm has inked a new partnership with the Overwatch League, arguably the biggest property in esports
Primus signs with Latin American hopefuls Infinity Esports
Latin American esports team Infinity Esports has signed a one-year partnership with gaming supplier Primus to provide the team with performance-enhancing technology during 2019
T-Mobile renews Overwatch partnership with Houston Outlaws
German telco T-Mobile has extended its partnership with esports organisation the Houston Outlaws, which competes in the Overwatch League (OWL)
Betway extends backing of ESL
Online bookmaker Betway has renewed its partnership with German esports organisation ESL.
The new deal will run for one year and includes an option to renew for a further 12 months
Paysafecard extends ESL backing
Paysafecard, the online prepaid payments brand of Paysafe Group, has extended its partnership with esports company ESL
Overwatch League signs Coca-Cola deal
Activision Blizzard's Overwatch League has signed a reported three-year deal for Coca-Cola to become the esports competition's Official Non-Alcoholic Beverage partner.
T-Mobile strikes shirt deal with New York Excelsior
The Overwatch League's New York Excelsior (NYXL) has signed telco T-Mobile as Presenting Sponsor for the 2019-20 season.
HLA Jeans signs jersey deal with PSG esports team
PSG.LGD, the Dota 2 esports team of French Ligue 1 football club Paris Saint-Germain, has signed a sponsorship deal with Chinese apparel brand HLA Jeans
Events DC backs Washington’s Overwatch franchise
Events DC, the official convention and sports authority for the District of Columbia, has signed on as the signature sponsor of the Washington Justice as it prepares to make its debut in esports competition …
Riot Games lands new partners for League of Legends Series
Video game developer and esports event organiser Riot Games has secured two new partners for its League of Legends Championship Series (LCS)
Bose, Snickers, New Era to sponsor EA’s Madden NFL 19 esports series
Three of the NFL's biggest partners have entered esports sponsorship after agreeing new deals with EA’s Madden NFL 19 Championship Series.
Partner signs on for Eredivisie’s esports league
Fitness services company Basic-Fit has agreed a deal to sponsor the official esports competition of the Eredivisie, the top tier of club football in the Netherlands
Betway strikes BIG esports team deal
Online bookmaker Betway has agreed a main sponsorship deal with German esports team Berlin International Gaming (BIG)