Global esports team Fnatic has signed its first ever front-of-shirt partnership with Chinese smartphone maker OnePlus.
The “long-term” deal is Fantic’s first front-of-shirt partnership in its 14-year history, and OnePlus’s first global esports partnership.
Previously, Fnatic’s team name was the only logo on the front of the jersey, while other sponsors – such as Monster Energy, AMD and Ryzen – had branding on the shoulders and sleeve.
Fnatic had already worked with OnePlus on co-marketing campaigns before signing the front-of-shirt deal, such as when the two organisations shared a joint booth at the Milan Games Week last year.
In 2018, Fnatic also teamed up with several other new partners, including Swedish gaming mat maker Florpad and US consumer electronics chain Best Buy.
Fnatic and Florpad will produce a line of co-branded products, and Best Buy will be the exclusive US retailer of a new line of Fnatic peripherals.