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Betway strikes BIG esports team deal

Online bookmaker Betway has agreed a main sponsorship deal with German esports team Berlin International Gaming (BIG).

The two-year agreement will see Betway serve as the main sponsor for BIG’s esports teams. Rights include front-of-jersey and sleeve branding, player access for the creation of exclusive content, plus giveaways and social media access.

“This partnership strengthens what is an already formidable esports offering here at Betway and is a statement of our intent for 2019,” Anthony Werkman, Betway chief executive, said

“We’re looking forward to working closely with BIG to bring the most entertaining content in the business to the esports community who are some of the most loyal and passionate fans in sport today.”

BIG will join Made in Brazil (MiBR), Ninjas in Pyjamas (NiP) and Invictus Gaming as part of the Betway esports sponsorship stable.