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Primus signs with Latin American hopefuls Infinity Esports

Latin American esports team Infinity Esports has signed a one-year partnership with gaming supplier Primus to provide the team with performance-enhancing technology during 2019.

The Miami-based Primus brand has a wide portfolio of esports-related products, including keyboards, mouses, chairs, headphones, mats and other accessories for players.

Under the deal, Primus will have a branding presence on the club’s social networks and the Infinity Esports kit, and will get co-content creation rights.

Damián Szafirsztein, owner of Infinity Esports, said the two organisations would work together to connect with target audiences in Latin America.

“We are a multi-gaming club that seeks to build high impact relationships with leading brands in the region,” said Szafirsztein.

Infinity Esports are the current Latin American champions of League of Legends.