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SAP expands ESL analytics partnership, signs with DreamHack

German software brand SAP has expanded its partnership with ESL, the world’s largest esports event organiser.

Under the expanded deal, SAP will provide new analytics and broadcast services for Dota 2 (Death of the Ancients) competitions at ESL One Katowice and ESL One Birmingham this year.

SAP will also continue to provide analytics at ESL One Hamburg, as per its original deal signed in September 2018.

At each ESL One event, SAP will provide a visual history of player and team choices made during the Dota 2 pick and ban phase – a pre-game process where players select which character they will compete as.

The choices the players make at this stage are critical to their team’s overall strategy, and offer insight to broadcast viewers.

Read this: Intel, ESL expand global partnership, launch $100m esports investment plan

SAP made its first entry into esports sponsorship in April last year, when it signed a three-year deal with Dutch esports brand Team Liquid.

The software brand then signed a last-minute deal with Romanian esports group PGL, organiser of the Kuala Lumpur Major tournament.

Read this: SAP signs last-minute esports partnership with Kuala Lumpur Major

Separately, SAP has announced a new partnership with Swedish esports event organiser DreamHack.

SAP’s first event with DreamHack will be the Dreamleague Season 11 Stockholm Major in March, adding to the brand’s presence within the Dota 2 Pro Circuit.