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Overwatch League signs Coca-Cola deal

Activision Blizzard’s Overwatch League has signed a reported three-year deal for Coca-Cola to become the esports competition’s Official Non-Alcoholic Beverage partner.

Coca-Cola will also have exclusivity in the entire Overwatch ecosystem, including Overwatch Contenders, Overwatch World Cup, BlizzCon and collegiate events.

“The union between Coca-Cola and Overwatch esports is the perfect pairing between two businesses that share common values,” said Brandon Snow, chief revenue officer of Activision Blizzard Esports Leagues. “We’re excited to work closely with Coca-Cola to reach and embrace an even more global and diverse group of fans.”

Coca-Cola will also get pouring rights at Overwatch League events, which will go on the road for the first time in the 2019 season.