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Betway extends backing of ESL

Online bookmaker Betway has renewed its partnership with German esports organisation ESL.

The new deal will run for one year and includes an option to renew for a further 12 months. Betway will continue to serve as the exclusive betting sponsor of the largest Counter Strike: Global Offensive events on the ESL circuit, including the IEM Katowice, ESL One Cologne and seasons 9 and 10 of the ESL Pro League.

Betway will retain exclusive behind-the-scenes access, VIP hospitality rights, in-stream and in-stadia branding, and experiential and digital assets.

The renewal comes after Betway struck a main sponsorship deal last month with German esports team Berlin International Gaming (BIG). The deal will run for two years and grants Betway front-of-jersey and sleeve branding.