Basketball
Title sponsorship across Europe, 2018
Research by SportBusiness Sponsorship into title sponsorship deals across Europe is displayed in the interactive report below.
NBA sets first with FDJ partnership
Française des Jeux and the National Basketball Association have signed a new multi-year partnership that will make the operator of France’s national lottery the first Official Gaming Partner of the NBA…
NBA’s Warriors connect with HPE for arena move
NBA basketball franchise the Golden State Warriors has partnered up with US information technology company Hewlett Packard Enterprise for the move to its new Chase Center arena
Pac-12 adds Jack in the Box, seals double extension
The Pac-12 Conference has signed fast-food restaurant chain Jack in the Box as a new partner, while German automotive manufacturer Audi and soft drinks brand Dr Pepper have extended their deals with the…
NBA joins forces with music industry startup
The NBA basketball league has entered into a global partnership with UnitedMasters, a startup company designed to empower independent music artists
Etihad extends with Monumental Sports & Entertainment
Etihad Airways has signed a multi-year extension to its partnership with Monumental Sports & Entertainment, the owner of three professional sports teams in the US.
Bwin returns to Euroleague Basketball
Online sports betting and gaming operator Bwin has struck a three-year sponsorship deal with Euroleague Basketball
Cherry drink brand extends ESPN Events college sports deal
Cherry juice products brand Cheribundi is extending its sponsorship with ESPN Events by adding seven College Football Bowl Games and six NCAA early-season college basketball events to its sponsorship roster…
Nike extends backing of NBA Mexico City Games
US sportswear company Nike has further strengthened its association with North American basketball league the NBA by extending its role as Presenting Partner of the Mexico City Games
Wizards join NBA jersey sponsor set
US insurance company Geico has been unveiled as the new jersey sponsor of NBA basketball team the Washington Wizards
UPenn closes historic Naming Rights deal with Macquarie
The University of Pennsylvania has closed a historic Naming Rights deal with global asset management firm Macquarie
Lega Basket team nets new jersey sponsor
Italian Lega Basket team Virtus Pallacanestro Bologna has signed a jersey sponsorship deal with medical services provider Zaccanti Spa.
Chinese Basketball Association signs new sponsor
The Chinese Basketball Association has partnered with Scisky, a non-toxic home décor materials company.
Brose extends commitment to home of BBL giants
German automotive parts manufacturer Brose Fahrzeugteile has signed a five-year extension to its naming rights deal with the Brose Arena, home of the Basketball Bundesliga (BBL) club to which it also …
NBA signs Spanish-focused sponsorship deal
North American basketball league the NBA has agreed a strategic partnership for the Spanish market with fresh fruit producer Fresón de Palos.
Angry Birds video partnership takes flight at Chicago Bulls
Chicago Bulls fans can look forward to an Angry Birds-eye view of this season’s action, after the Bulls struck a new partnership with Angry Birds developer Rovio Entertainment.
Euroleague teams up with StubHub for Final Four
Euroleague Basketball has agreed a new partnership with online ticket exchange company StubHub
Panasonic continues as main sponsor of Lega Basket Serie A
Japanese electronics company Panasonic has agreed a two-season extension to its sponsorship deal with Lega Basket Serie A (LBA), the top division of Italian club basketball