Lega Basket team nets new jersey sponsor

Italian Lega Basket team Virtus Pallacanestro Bologna has signed a jersey sponsorship deal with medical services provider Zaccanti Spa.

The company’s logo will appear on the back of the team’s jerseys, below the players’ squad numbers.

The agreement is set to cover the remainder of the 2018-19 Lega Basket season.

Virtus is based in the city of Bologna and finished the 2017-18 season in ninth place.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.