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Angry Birds video partnership takes flight at Chicago Bulls

Chicago Bulls fans can look forward to an Angry Birds-eye view of this season’s action, after the Bulls struck a new partnership with Angry Birds developer Rovio Entertainment.

Known as the ‘Angry Birds-Eye View Cam’, the Bulls have installed a pair of branded backboard cameras at the United Center, which will supply in-game footage to local broadcasters during the 2018-19 season.

The Angry Birds logo will also feature alongside the cameras and LED screens on each basket, and Rovio will also be able to offer Angry Bulls’ VIP experiences for fans during home games.

Matthew Kobe, Chicago Bulls’ vice-president of business strategy and analytics said: “Through our new partnership with Angry Birds, fans around the world will get to see never-before-seen views from the Angry Birds-Eye View camera placed above each basket.”

Ville Heijari, Rovio’s chief marketing officer, said: “Uniting the Angry Birds brand with one of the NBA’s most legendary franchises demonstrates Rovio’s continuing commitment to building the brand in the US by growing our impressive line-up of partners and bringing one-of-a-kind experiences to our fans.”

The Bulls partnership is Rovio’s latest deal with a global sports property, after signing a shirt sleeve partnership with Premier League club Everton in 2017, and an in-game events partnership with the NFL in January this year.