Basketball
Madai Wealth signs on for Basketball World Cup
Shanghai-based financial services company Madai Wealth has agreed to sponsor the 2019 Basketball World Cup, which is being hosted by China
Vivo clinches new partnership with NBA in the Philippines
Chinese smartphone maker Vivo has signed a new partnership with the NBA in the Philippines
NBA opens new sponsorship category in Latin America
North American basketball league the NBA has signed its first gaming partnership in Latin America through a multi-year deal with Supermatch, the sports betting operator of Uruguay’s national lottery.
NBA connects with Chinese telco
North American basketball league the NBA has signed a wide-ranging marketing and content partnership with Migu, a subsidiary of telco China Mobile that provides digital content products and services
Beverage group returns to back CBA team
Alcoholic beverages manufacturer Shanxi Fenjiu has agreed a three-season deal to title sponsor Shanxi Brave Dragons, a team that competes in the Chinese Basketball Association, the top tier of the sport…
Golden State Warriors uncork Silver Oak deal
NBA basketball franchise the Golden State Warriors has agreed a partnership with Californian winery Silver Oak
Basketball Australia nets double deal
The Basketball Australia has struck sponsorship deals with vitamin tablets and drinks brand Berocca and the New Era Cap Company
Euroleague Basketball adds Rioja as sponsor
Euroleague Basketball has entered into a partnership with the Spanish wine region of Rioja.
As part of the agreement, Rioja will serve as a main sponsor of the EuroLeague and EuroCup competitions
Sina Elite League names Samsung as latest Official Partner
China’s Sina Elite League has signed a new Official Partner deal with global electronics firm Samsung.
CBA strikes Caterpillar partnership
US heavy equipment manufacturer Caterpillar has agreed a sponsorship deal with the Chinese Basketball Association
Head & Shoulders extends backing of Turkish basketball
Shampoo brand Head & Shoulders has renewed its sponsorship agreement with the Turkish Basketball Federation (TBF)
Jack Daniel’s furthers NBA ties with Hornets deal
Whiskey brand Jack Daniel’s has agreed a new partnership with NBA basketball franchise the Charlotte Hornets.
RingCentral to aid Warriors move to Chase Center
Cloud-based communications company RingCentral has extended its deal with the Golden State Warriors to cover the NBA basketball franchise’s move to its new Chase Center arena.
NBPA joins forces with gaming startup
ReadyUp, an esports and gaming startup for player connection, team management, and fan engagement, has agreed a partnership with the National Basketball Players Association and its wholly-owned commercial…
Clippers hope for Lucky Day with new partner
NBA basketball franchise the Los Angeles Clippers has entered into a partnership with lifestyle app Lucky Day
Harlem Globetrotters net new apparel partner
Exhibition basketball team the Harlem Globetrotters has signed an apparel partnership with US sportswear manufacturer Champion
Title sponsorship across Europe, 2018
Research by SportBusiness Sponsorship into title sponsorship deals across Europe is displayed in the interactive report below.
NBA sets first with FDJ partnership
Française des Jeux and the National Basketball Association have signed a new multi-year partnership that will make the operator of France’s national lottery the first Official Gaming Partner of the NBA…