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Fina to spend more time with Omega

Fina, the global governing body of aquatic sports, has extended its partnership with Swiss watchmaker Omega through 2021.

Omega first became associated with Fina in 1973 by serving as the official timekeeper at the federation’s maiden World Championships and the brand will continue to deliver timekeeping at its global events, from the recently launched 2014 season of the Fina Swimming World Cup onwards.

Along with the Fina World Championships, which feature long-course swimming, synchronised swimming, water polo, open water swimming, diving and high-diving, Omega will support the World Swimming Championships (25m), the Diving World Series, the High Diving World Cup and World Junior Swimming Championships every two years.

The collaboration between Fina and Omega also includes work on the federation’s new General Management System (GMS). The online system has been designed to streamline event management process and Fina’s administrative operations. It will debut at the World Swimming Championships (25m) and the World Aquatics Convention, which will be held in Doha, Qatar, in December.

Omega’s involvement in swimming extends to its roster of high-profile sporting ambassadors, which includes Michael Phelps, Alexander Popov, Nathalie Coughlin and Chad Le Clos. The Swiss company will continue as a Fina partner alongside Arena, Midea, Myrtha Pools, Nikon, Yakult and the Russian city of Kazan.