Watches

Hublot has agreed a deal to become the official timekeeper and official watch of French Ligue 1 football club Paris Saint-Germain.

Swiss luxury watch manufacturer IWC Schaffhausen has agreed to renew its partnership with the Volvo Ocean Race and retain its official timekeeper role for the 2014-15 edition of the international sailing event.

The International Motor Sport Association has agreed a five-year title sponsorship deal with watch maker Tudor for its new United SportsCar Championship.

English Premier League football club Crystal Palace has announced Holler Watches as its official timing partner for the 2013-14 season.

The International Association of Athletics Federations is close to extending its 28-year partnership with watchmaker Seiko, and is looking to add two more brands to its Official Partner sponsorship tier, general secretary Essar Gabriel told Sports Sponsorship Insider this month.

Swiss watch manufacturer Tissot has been announced as the title sponsor of the Australian Grand Prix in this year’s MotoGP championship.

English Premier League football club Manchester United has announced a three year sponsorship deal with US watchmaker Bulova.

NFL American football franchise the New York Giants has announced a new partnership with Quest Diagnostics that will include naming rights to the team’s headquarters and training facility.

Watch brand Chronotech has become an official partner of Italian Serie A football club AC Milan for the 2013-14 season.

SIWIDATA has signed an agreement with the International Canoe Federation (ICF) to provide timing and scoring services for various events throughout the 2013 season.

Rado has agreed a three-year deal with the Lawn Tennis Association (LTA) to become an official sponsor of the governing body of British tennis, as well as the official timekeeper of the Aegon Championships, Aegon Classic and Aegon International events.

Leading MotoGP team Yamaha Factory Racing has added to its expanding commercial portfolio by confirming TW Steel as an official sponsor.

French brands Peugeot, Lacoste and Longines are all longstanding official partners of the prestigious international Grand Slam tennis tournament, Roland-Garros (the French Open).

Longines has expanded its relationship with Ascot Racecourse by agreeing an initial five-year deal to become an official partner of the venue until at least 2017.

Motorsport’s Formula E Championship has signed a partnership with Tag Heuer ahead of its debut campaign in 2014.

Formula One team Lotus has agreed a two-year sponsorship deal with Richard Mille.