Sporting Goods

Archery accessories provider Tomorrow’s Resources Unlimited (TRU) has sealed an extended partnership with World Archery.

Bicycle manufacturer Hero Cycles has been named a principal sponsor of Indian Premier League Twenty20 cricket franchise Royal Challengers Bangalore.

The International Hockey Federation (FIH) has agreed a partnership with Polytan, under which the synthetic turf system manufacturer will supply surfaces for a number of the sport’s leading events in the coming years.

Swiss cycling apparel company Assos has entered into a partnership with USA Cycling, the sport’s national governing body in the US.

Sportswear company Kukri has renewed its partnership with the Commonwealth Games England governing body.

Energy management firm Schneider Electric has extended its title sponsorship of the Paris Marathon, while Japanese sportswear company Asics has also renewed its partnership with the mass-participation event.

French sportswear and equipment brand Hungaria has entered into a partnership with Top 14 rugby union club Toulon.

Sportswear manufacturer BLK has signed a four-year extension to its partnership with the New Zealand Rugby League governing body.

The International Federation of Sport Climbing has agreed six official partnerships ahead of a 2016 season in which it will discover whether it will be part of the 2020 Olympic Games in Tokyo.

Footwear brand Skechers is looking to replicate its US sales success in Europe after securing a one-year deal with the 2016 Ironman European Tour.

Swedish sportswear company Salming Sports has been named the new kit supplier of German Handball Bundesliga team TBV Lemgo.

Japanese sports equipment manufacturer Yonex has extended its sponsorship of the Badminton World Federation’s (BWF) Dubai World Superseries Finals end-of-season tournament.

The International Paralympic Committee has entered into a partnership with 361°, under which the Chinese sportswear company will provide uniforms and products to the IPC’s governing board, VIPs and staff members during this summer’s Paralympic Games in Rio de Janeiro, Brazil.

The Skechers Performance division of US footwear brand Skechers has agreed a deal to become an official sponsor of the 2016 Ironman European Tour triathlon series.

Helmet manufacturer HJC has been named the title sponsor of this year’s Czech leg of the MotoGP motorcycling world championship.

US sportswear and equipment manufacturer Under Armour has entered into a multi-year kit partnership with North American Soccer League franchise the New York Cosmos.