Shoe insole provider OrthoLite has secured a partnership with North American Major League Baseball franchise the New York Yankees.
Although the terms of the deal were not disclosed, it was confirmed that the new agreement will cover the 2016 and 2017 seasons.
OrthoLite will serve as the official insole of the Yankees and benefit from a range of branding opportunities inside the team’s Yankee Stadium ballpark, including logo placement on rotating signage.
The company will also engage fans with a series of initiatives and promotions at the Yankees' home games and will feature in the team’s ‘Yankees Magazine’ official game-day programme.