HomeNewsNewsActive WearCyclingUSA

USA Cycling kits up with Assos

Swiss cycling apparel company Assos has entered into a partnership with USA Cycling, the sport’s national governing body in the US.

The deal will run for five years, from 2016 through to 2020.

Assos will serve as the team’s official cycling apparel partner and outfit riders at all international cyclo-cross, mountain bike, road and track competitions throughout the duration of the partnership.

The agreement commences with this summer’s Olympic Games in Rio de Janeiro, Brazil, and also covers the 2020 Games in Tokyo, Japan.

Phil Duff, chief executive of Assos, said: “We look forward to not only supporting Team USA, but also to forging a stronger connection with American cyclists. The US market is extremely important to us, and we look to shift our marketing and product development to better satisfy the expectations of the American consumer.”