Archery accessories provider Tomorrow’s Resources Unlimited (TRU) has sealed an extended partnership with World Archery.
The agreement will run until the end of this year.
TRU Ball, through its Axcel brand, will support the international federation as a partner and an equipment provider, producing educational content for World Archery’s social channels.
The US-based company will be able to use World Archery’s logo and a combined logo in its promotional campaigns and will also have access to World Archery media catalogues, event branding and advertising on live streams and in-venue exposure at Archery World Cup and World Archery Championship events.
World Archery secretary general Tom Dielen said: “Axcel Sights and TRU Ball Release Aids have quickly been established as world-leading brands in archery manufacturing. The company’s focus on excellence in its products and proactivity in promoting elite athletes is a key example of the approach that key players in the archery industry can take to help grow the sport.”