Personal Care & Fragrances
Barcelona seals new partnership for Asian market
Spanish LaLiga football club Barcelona has entered into a regional partnership with soaps producer Safeguard.
NFL secures Europe-facing deal with Just for Men
Male hair care and grooming products company Just for Men has entered into a sponsorship deal with the NFL American football league.
Rexona partners with EuroBasket, Turkish national side
Unilever-owned antiperspirant brand Rexona has agreed deals to sponsor this year’s EuroBasket national team basketball tournament and the Turkish national side.
Dortmund partners with Gard, Hertha extends with Lotto
German football club Borussia Dortmund has signed a sponsorship deal with hair care brand Gard, while Bundesliga rival Hertha Berlin has extended its partnership with state lottery company Lotto.
Alavés extends with main shirt sponsor
Spanish shaving and cosmetic products company LEA has extended a deal to remain as the main shirt sponsor of Deportivo Alavés, which competes in the country’s LaLiga top-tier club football competition.
Dove to back British women’s tennis through LTA deal
Head & Shoulders signs up with Tough Mudder
Liverpool Ladies sign landmark deal with Avon
Johnson & Johnson renews with U.S. Soccer, MLS
RexonaMen extends French Open deal
Gillette makes first move in esports with IEM event
P&G-owned male grooming brand Gillette has become a Local Partner of the ESL-owned Intel Extreme Masters (IEM) event in Katowice, Poland, adding to a growing list of non-endemic brands on ESL’s competition roster.
Gillette enters esports market with ESL partnership
Trio of Premier League clubs keep fresh with Sure
Gillette scrums down with the Lions
Personal care brand Gillette has signed on as an official sponsor of the British & Irish Lions rugby union team’s 2017 tour of New Zealand.
Dove Men+Care adds All Blacks to rugby portfolio
Male skincare brand Dove Men+Care has agreed a sponsorship deal with the New Zealand Rugby national governing body.
LPGA has sunny disposition with Leaders Cosmetics tie-up
The Ladies Professional Golf Association (LPGA) has entered into a partnership with Leaders Cosmetics, which specialises in the production of facial masks and skincare products.
Alpecin deal brings new identity for Team Katusha
Russian UCI WorldTour cycling outfit Team Katusha has agreed a new sponsorship deal with German hair products manufacturer Alpecin that will result in it being renamed and registered as a Swiss squad.
Melbourne Victory gets in shape with new shirt sponsor
Australian A-League football club Melbourne Victory has agreed a shirt sponsorship deal with weight loss brand Optislim.