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NFL secures Europe-facing deal with Just for Men

Male hair care and grooming products company Just for Men has entered into a sponsorship deal with the NFL American football league.

Terms of the deal were not disclosed, but it was confirmed that Just for Men will become an official sponsor of the NFL in France, Germany, Ireland and the UK.

Just for Men will now be integrated across the NFL’s various European events and initiatives, such as the league’s International Series, during which several regular-season league matches are played in London, England.

The deal comes after the UK division of the NFL last week brokered an agreement with multi-national food and beverage company Heinz.