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PSG signs LoveBet as first regional partner, launches virtual LED
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Telefónica renews Team Movistar UCI World Tour deal
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Alfa Romeo pays Sauber extra for full team rights in 2019
Italian carmaker Alfa ...
MGM moved fastest for NBA, NHL and MLB sportsbook rights
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Visa makes major esports play with SK Gaming
Payments services brand Visa has become the latest major brand to sign a high-profile deal in esports, securing a one-year agreement with the Germany-based SK Gaming team.
Mastercard makes esports debut as first Global Partner of League of Legends
Financial services firm Mastercard has signed as the first Global Partner of League of Legends, Riot Games' hugely popular esports series and online game.
Intel, ESL expand global partnership, launch $100m esports investment plan
US tech brand Intel has expanded its relationship as Global Technical Partner of ESL, the world’s largest esports event organiser