Personal Care & Fragrances
FA ‘deluged with approaches’ as it delivers new partner
Gillette gets consumer buy-in from Lions Tour promotions
Tough Mudder brings in first beauty sponsor
Bayer Leverkusen picks up new sleeve sponsor
German Bundesliga football club Bayer 04 Leverkusen has signed a shirt sponsorship deal with Swiss fitness and weight training specialist Kieser Training.
NHL teams up with Great Clips for Stanley Cup campaign
Great Clips has agreed a deal to become the official hair salon of the NHL ice hockey league.
PSG extends Nivea Men partnership to Brazil
French Ligue 1 football team Paris Saint-Germain has expanded its partnership with personal care brand Nivea Men to cover Brazil, a key market for the club.
MLB signs double deal ahead of new season
North America’s Major League Baseball has agreed sponsorship deals with shaving cream company Barbasol and Kingsford Charcoal.
Leaders Cosmetics enhances LPGA partnership
Korean facial masks and skincare products manufacturer Leaders Cosmetics has renewed and enhanced its partnership with the Ladies Professional Golf Association.
MLB teams up with haircare company
North America’s Major League Baseball has agreed a multi-year sponsorship deal with haircare specialist Regis Corporation.
Boston Celtics partner with Bedgear
Sleeping products manufacturer Bedgear has agreed a sponsorship deal with NBA basketball team the Boston Celtics.
Nivea Men takes Real Madrid partnership global
Spanish LaLiga football club Real Madrid has renewed and expanded its partnership with personal care brand Nivea Men.
Gillette backs ODI, T20 cricket in Australia
Personal care brand Gillette has entered into a partnership with Cricket Australia, through which it will take on naming rights to the men’s team’s one-day international and Twenty20 series.
ITTF secures presenting sponsor for Women’s World Cup
Health care products manufacturer Polar Naturals has been named as the presenting sponsor of the 2017 edition of the International Table Tennis Federation’s Women’s World Cup.
Head & Shoulders backs Euroleague competitions
Shampoo brand Head & Shoulders has agreed a deal to sponsor the EuroLeague and EuroCup continental club basketball competitions.
Chelsea strengthens African ties with double deal
English Premier League football club Chelsea has agreed sponsorship deals with Nigerian beer brand Star and Unilever-owned antiperspirant Rexona.
Gold Coast 2018 signs sunscreen partner
Sunscreen brand Hamilton has been named as an official supplier for the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.
Barcelona strengthens Head & Shoulders partnership
Spanish LaLiga football club Barcelona has expanded its partnership with shampoo brand Head & Shoulders.
Melbourne Victory extends with shirt sponsor, adds new partner
Australian A-League football club Melbourne Victory has signed a shirt sponsorship deal with food manufacturer Freestyle Foods and extended a partnership with multi-vitamin brand Optislim Optivite.