HomeNewsNewsPersonal Care & FragrancesTennisUnited Kingdom

Dove to back British women’s tennis through LTA deal

The Lawn Tennis Association, the sport’s governing body in the UK, has signed a one-year partnership with personal care brand Dove.

As the official female anti-perspirant of British tennis, Dove will be distributing over 60,000 samples of its new Go Fresh Pear & Aloe Vera deodorant to attendees at LTA events, as well as providing products for top tennis stars at the tournaments.

The brand will also introduce ‘Dove Ladies Day’ at the Aegon Open Nottingham, Aegon Classic Birmingham and Aegon International Eastbourne tournaments, where they will be offering fans free product samples and giveaways, as well as a chance to win finals day tickets when they share photos on social media.

Dove has also teamed up with existing LTA partner La Manga Club to offer a tennis holiday for four to Spain.