Euroleague Basketball, which operates continental club competitions in Europe, has entered into a regional partnership in Spain with meat and cold cut producer Oscar Mayer.
The multi-year deal covers the Euroleague and EuroCup competitions.
Under the agreement, Oscar Mayer will promote the competitions through its dedicated website, oscarmayerbasketexperience.com. The website will give fans the chance to take part in weekly contests to win prizes such as tickets and signed jerseys, and will feature a contest highlighting the top blocked shots in every round of the Euroleague.
Oscar Mayer will also present the ‘Block of the Night’ initiative and sponsor selected in-arena entertainment and fan contests.