HomeNewsNewsFood - PreservedFootballItaly

Fratelli Beretta adds sleeve rights to Torino sponsorship package

Food company Fratelli Beretta has furthered its commitment to Torino by agreeing to take on sleeve sponsorship rights for the Italian Serie A football club.

Beretta already enjoys a presence on the front of Torino’s shirt, but its meat products brand Wüber will now occupy the left sleeve through the N.38 logo.

The agreement will run for the remainder of the 2018-19 season, with Torino currently sitting sixth in Serie A following Sunday’s 2-1 win over Genoa.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France