Australian NRL rugby league club Sydney Roosters has extended its partnership with poultry food products manufacturer Steggles.
The new four-year deal will run until the end of the 2021 season. Steggles will retain its position as a major partner of the club.
Steggles’ branding will continue to feature on the front of the Roosters’ playing jerseys as part of the extended agreement. The company’s logo will also continue to adorn the team’s training shirts.
The Steggles Charity Nest initiative forms a key part of the two parties’ relationship. The initiative supports children’s charities in Australia, with more than A$2.5m (€1.8m/$1.9m) having been raised since the partnership began in 2010.
The extended deal will see Steggles become the second-longest serving major partner in the Roosters’ history.