HomeNewsNewsFood - PreservedMulti-SportPhilippines

Ajinomoto unveiled as latest sponsor of 2019 SEA Games

Japanese food producer Ajinomoto has agreed a deal to become a major sponsor of the 2019 Southeast Asian Games, which will take place in the Philippines.

This year’s edition of the multi-sport event will take place from November 30 to December 11. Ajinomoto agreed the deal with the Philippine Southeast Asian Games Organising Committee (PHISGOC).

The company also served as a major sponsor of the 2017 SEA Games, which were held in Malaysia. It will also sponsor the 2020 Olympic and Paralympic Games in Tokyo.

Ajinomoto joins Philippine Airlines, Atos, GL Events, Grand Sport, Asics and Media-Pro Asia as sponsors of this year’s SEA Games.

The 11 participating countries at this year’s Games are Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, Timor Leste, Thailand, Vietnam and the Philippines.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.