Campeonato Brasileiro Serie A football club São Paulo has agreed a shirt sponsorship deal with food products manufacturer Urbano.
Under the agreement, which covers the 2017 season, Urbano’s logo will feature on front bar area of São Paulo’s shirts. Higher education institution FIAP’s branding had previously occupied the space.
Urbano will also benefit from brand exposure at the club’s home stadium, the Morumbi, and training centre, through digital media channels, and in the backdrop of press interviews.
São Paulo played through the 2015 season without any major sponsor deals, but now holds kit sponsorship agreements with Urbano, as well as Prevent Senior, Corr Plastik, TIM, Joli and Poty.