The Football Association of Ireland has entered into a partnership with burger producer Rustlers.
The four-year deal names Rustlers as an official sponsor of the Irish national teams.
Rustlers, whose parent company Kepak is based in Dublin, will also serve as the title sponsor of the FAI’s college and university competitions, which be relaunched in September.
Adrian Lawlor, marketing and business development director for Kepak, said: “A key part of this sponsorship will be our support for the third level competitions, under the guidance of the IUFU, CFAI and WSCAI. Plans are in place to work with the FAI to grow both participation of players and fun engagement for football supporters around those competitions, which are an important pillar of football development in Ireland.”