Luxury Goods

Swiss watch brand TAG Heuer has reached an agreement to become the official watch of the IndyCar Series motor racing championship and Indianapolis Motor Speedway.

Swiss watchmaker Omega has extended its partnership with the Professional Golfers' Association of America through to 2022.

Swiss watchmaker Omega has agreed a three-year extension to its title sponsorship of the Dubai Desert Classic and Dubai Ladies Masters golf tournaments.

Baku 2015, the organising committee for the inaugural European Games, has signed Swiss watchmaker Tissot as the latest commercial partner for the multi-sport event.

The Ladies Professional Golf Association has announced Hana Financial Group, Pandora Jewellery and luxury watch brand Rolex as ambassador sponsors for its inaugural International Crown tournament, which takes place on July 24-27 at Caves Valley Golf Club in Owings Mills, Maryland.

Luxury watch brand Longines has expanded its long-standing involvement in horse racing through a five-year sponsorship agreement with the Australian Turf Club.

Watchmaker Royal London has reached a commercial partnership with the British Superbike Championship motorcycling series.

Hublot has extended its partnership with Fifa, world football’s governing body, until 2022, according to the Swiss watchmaker’s president Jean-Claude Biver.

Japanese watch manufacturer and timing specialist Seiko has extended its long-running top-tier partnership with athletics’ world governing body the IAAF for a further six years.

Swiss watchmaker Rolex has extended its partnership with golf’s Asian Tour for another three years.

Australian touring car championship V8 Supercars has agreed a three-year partnership to make Pulsar Watches its official watch partner.

Australian Super Rugby franchise Western Force has sealed a sponsorship deal with Perth-based watchmaker Haigh & Hastings.

MLB baseball team Pittsburgh Pirates has announced a deal with Casa D’oro Diamonds and Fine Jewellers that makes the locally based store its official jeweller.

Luxury travel accessories manufacturer Dom Reilly has renewed its sponsorship agreement with the Williams Formula One team for the motor racing series’ 2014 season.

Florida and Georgia based jewellery retailer Mayors has penned a deal to become the official jeweller of NBA basketball team Miami Heat.

Swiss watch maker Blancpain has expanded its association with the SRO Motorsports Group by taking on the title sponsorship of its Sprint motor racing series.