Luxury Goods

Swiss watchmaker Albert Riele has signed up as an official partner of sailing’s World Match Racing Tour.

Swiss luxury watch brand Tag Heuer has renewed its partnership with the Race of Champions for the motor racing event’s 2014 edition, extending its association to a 10th year.

Host venue Cowdray Park Polo Club has announced luxury watch brand Jaeger-LeCoultre as the title sponsor of the Gold Cup for the British Open Polo Championship from 2015 under a multi-year deal.

The Mercedes Formula One motor racing team has confirmed a sponsorship deal with German fashion brand Hugo Boss.

Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.

Swiss luxury watch brand TAG Heuer has agreed a deal to become the official timekeeper and timepiece of the New York Marathon.

Swiss watch brand TAG Heuer has reached an agreement to become the official watch of the IndyCar Series motor racing championship and Indianapolis Motor Speedway.

Swiss watchmaker Omega has extended its partnership with the Professional Golfers' Association of America through to 2022.

Swiss watchmaker Omega has agreed a three-year extension to its title sponsorship of the Dubai Desert Classic and Dubai Ladies Masters golf tournaments.

Baku 2015, the organising committee for the inaugural European Games, has signed Swiss watchmaker Tissot as the latest commercial partner for the multi-sport event.

The Ladies Professional Golf Association has announced Hana Financial Group, Pandora Jewellery and luxury watch brand Rolex as ambassador sponsors for its inaugural International Crown tournament, which takes place on July 24-27 at Caves Valley Golf Club in Owings Mills, Maryland.

Luxury watch brand Longines has expanded its long-standing involvement in horse racing through a five-year sponsorship agreement with the Australian Turf Club.

Watchmaker Royal London has reached a commercial partnership with the British Superbike Championship motorcycling series.

Hublot has extended its partnership with Fifa, world football’s governing body, until 2022, according to the Swiss watchmaker’s president Jean-Claude Biver.

Japanese watch manufacturer and timing specialist Seiko has extended its long-running top-tier partnership with athletics’ world governing body the IAAF for a further six years.

Swiss watchmaker Rolex has extended its partnership with golf’s Asian Tour for another three years.

Australian touring car championship V8 Supercars has agreed a three-year partnership to make Pulsar Watches its official watch partner.