Swiss watchmaker Rolex has extended its partnership with golf’s Asian Tour for another three years.
Rolex has been the official timekeeper of the Asian Tour since 2011, supporting the growth and promotion of golf across Asia. The Tour completed its 10th season last year.
The company’s association with the Asian Tour is part of Rolex’s game-wide commitment, which takes in sponsorships of showpiece golf events such as the Open Championship, US Open, the Masters, the Presidents Cup, the World Golf Championship and the Ryder Cup, when the storied matchplay team event takes place in Europe.
Additionally, it holds endorsement deals with leading golfers Tiger Woods, Phil Mickelson and Adam Scott.