Swiss watchmaker Omega has agreed a three-year extension to its title sponsorship of the Dubai Desert Classic and Dubai Ladies Masters golf tournaments.
The agreement with the ‘golf in DUBAi’ organisation enhances Omega’s long association with the sport and ensures it will continue to back the European Tour and Ladies European Tour events through to 2017.
Raynald Aeschlimann, Omega’s vice-president and international sales director, said: “This partnership with ‘golf in DUBAi’ provides us with a fantastic platform to develop our brand in this booming market and show the world we are a leading player in this sport. The exposure we get from these two events as title sponsor is very important. You cannot measure this experience in terms of money, but there’s a very good response to all that we’ve done in this dynamic region.”
The Dubai Desert Classic celebrated its 25th anniversary earlier this year with Scotland’s Stephen Gallacher, recently named as a ‘golf in DUBAi’ ambassador, creating history by becoming the first player to successfully defend the title.
Omega’s golf portfolio includes tour and tournament sponsorship in Europe and Asia in addition to supporting the PGA’s tournaments, including the PGA Championship and the Ryder Cup when it is contested in the United States.
It has endorsement deals with a number of professional golfers, including Greg Norman, Rory McIlroy, Sergio Garcia, Stacy Lewis, Michelle Wie and Shanshan Feng.