Luxury Goods
Bremont on time with America’s Cup
Watch manufacturer Bremont has sealed a deal to become the official timing partner of the America’s Cup and the sailing event’s defending champion, Oracle Team USA.
Tag Heuer seals World Surf League deal
The World Surf League (WSL) has signed up Swiss watchmaker Tag Heuer as the official timekeeper of the Big Wave Tour.
Wryst on time for Isle of Man TT
Sport watch brand Wryst has agreed a two-year deal to become an official sponsor of the Isle of Man TT Races motorcycling event.
Longines on board for Irish Champions Weekend
Swiss watch maker Longines has signed up as the title partner of the Irish Champions Weekend horse racing event and the official timekeeper for the Curragh and Leopardstown racecourses.
Longines partners up with FEI World Cup Jumping North American League
Swiss watchmaker Longines has enhanced its partnership with the International Equestrian Federation (FEI) by taking on title sponsorship of the revamped World Cup Jumping North American League.
Oris renews with Williams in time for new F1 season
Formula One motor racing team Williams has extended its long-term partnership with Swiss luxury watch manufacturer Oris on the eve of the 2015 season.
Swarovski to add sparkle to DanceSport body
Jewellery manufacturer Swarovski has signed up as a global partner of the World DanceSport Federation (WDSF).
Swatch seals title spots with FIVB
Swiss watch company Swatch has agreed title sponsorship deals with the International Volleyball Federation (FIVB) in relation to the global governing body’s beach volleyball World Tour.
Rebellion broadens motorsport presence with World RX tie-up
The World Rallycross Championship motor racing series has signed a multi-year partnership with Swiss-based watchmaker, Rebellion Timepieces.
Nissan signs up partners for World Endurance Championship campaign
Japanese automotive manufacturer Nissan has signed multi-year partnerships with Swiss watchmaker Tag Heuer, along with French lubricants manufacturer Motul and tyre company Michelin, to support its entry into the World Endurance Championship motor racing series.
Rolex renews long-time Daytona tie-up
Luxury watch brand Rolex has signed a multi-year extension to its long-standing title sponsorship agreement with Daytona International Speedway for the annual 24 At Daytona endurance race.
Clippers fill new commercial category with Westime deal
NBA basketball franchise the Los Angeles Clippers has announced a multi-year deal with luxury watch and jewellery retailer Westime, effective from the ongoing 2014-15 season.
Rolex makes time for Australian Grand Prix
Swiss watch manufacturer Rolex has extended its title sponsorship of Formula One’s Australian Grand Prix for a third consecutive year.
Chennai Open serves up sponsor deals
The Chennai Open ATP World Tour men’s tennis event has announced Swiss watch manufacturer Rado and the nutrient water and automotive arms of Indian conglomerate Tata as official sponsors.
Albert Riele teams up with World Match Racing Tour
Swiss watchmaker Albert Riele has signed up as an official partner of sailing’s World Match Racing Tour.
Tag Heuer stays on track with Race of Champions
Swiss luxury watch brand Tag Heuer has renewed its partnership with the Race of Champions for the motor racing event’s 2014 edition, extending its association to a 10th year.
Jaeger-LeCoultre steps up commitment to British polo showpiece
Host venue Cowdray Park Polo Club has announced luxury watch brand Jaeger-LeCoultre as the title sponsor of the Gold Cup for the British Open Polo Championship from 2015 under a multi-year deal.
Hugo Boss partnership suits Mercedes
The Mercedes Formula One motor racing team has confirmed a sponsorship deal with German fashion brand Hugo Boss.