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TAG Heuer expands IndyCar ties

Swiss watch brand TAG Heuer has reached an agreement to become the official watch of the IndyCar Series motor racing championship and Indianapolis Motor Speedway.

The partnership includes title sponsorship of the Pit Stop Challenge, held annually ahead of the series’ showpiece Indianapolis 500 race. Terms were not disclosed.

TAG Heuer has a long-established presence in motorsport through its association with major names such as former Formula One world champions Niki Lauda, Ayrton Senna and Jenson Button, along with storied races Le Mans, the Monaco Grand Prix and the Indianapolis 500.

To mark its fresh tie-up with the latter, the manufacturer has created a special edition Indy 500 Chronograph timepiece. Additionally, the winner of each race in the IndyCar Series will receive at TAG Heuer watch.