Hotels & Resorts
Levelling the Playing Field: Travel Ball – Days Inn & The Golden Rays
To target young families taking their kids to travel baseball tournaments, Days Inn fully-funded a little league team for less well-off children over the 2020 season, and covered it in documentary style worthy of a pro team.
No Stadium. No Problem – Hotels.com & Uefa
For the final stages of the 2020 Uefa Champions League, with matches played behind closed doors after the tournament’s pandemic-enforced shutdown, Hotels.com activated around the idea of watching the match from somewhere special.
Courtyard Super Bowl Sleepover – Marriott & the NFL
For the 2019-20 NFL season, hotel partner Courtyard by Marriot’s season-long activation programme climaxed with the fifth iteration of its ‘Super Bowl Sleepover’ contest.
Influencer Final – Hotels.com & Uefa
Around the 2018-19 Champions League final, Hotels.com created a UK-focused add-on to its activation programme that took a small group of influencers to Madrid.
Chabal – Marriott & the Hong Kong Rugby Union
At the 2019 Hong Kong Sevens, French rugby legend Sébastien Chabal fronted activations for Marriott aimed at promoting the Bonvoy rewards programme in Asia-Pacific.
Reward Yourself – Hotels.com & Tottenham Hotspur
Expedia-owned Hotels.com activated its rights at Spurs during the 2018-19 season with a programme that spanned digital signage, perimeter LEDs, big screens and interior television both at the club’s temporary Wembley home and then its new stadium.
Rewards Experiences – Marriott & Manchester United
Marriott signed as Manchester United’s first official hotel partner primarily to promote awareness of its new Marriott Bonvoy Rewards brand.
Young, gifted and Parisian: why PSG means more than football to global brands
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari.
Where Winners Feel At Home – Marriott & Bayern Munich
The ‘Where Winners Feel at Home’ activation was built around the creation of a fully functioning hotel room – with pitch view – in Bayern’s Allianz Arena.
Real Madrid signs Palladium as basketball club jersey sponsor
Spanish Liga ACB basketball club Real Madrid has signed Palladium Hotel Group as its new main sponsor
SkyCity partners Emirates Team New Zealand for America’s Cup defence
New Zealand-based entertainment destination SkyCity has signed as the ‘Official Hotels and Entertainment Partner’ of Emirates Team New Zealand for the 36th America’s Cup defence in 2021.
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Hilton checks in with WTA Finals as China Sports Media expands to tennis
Global hotel chain Hilton has become a sponsor of this season’s WTA Finals as the finale to the women’s tennis tour heads to Shenzhen, China for the first time later this year.
IHG made ‘aggressive’ move to win US Open hotel category rights
The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.
US Open signs up IHG as hotel partner
IHG Hotels & Resorts has entered into a partnership with the United States Tennis Association (USTA) to sponsor the US Open grand slam tournament
Borussia Mönchengladbach lengthens H-Hotels stay
German Bundesliga football club Borussia Mönchengladbach has extended its partnership with shirt sleeve sponsor H-Hotels.
Marriott signs expanded Mercedes deal
Formula One motor-racing team Mercedes has renewed its partnership with hospitality chain Marriott International
Manchester United secures Marriott International deal
Premier League club Manchester United has announced a multi-year global marketing partnership with hospitality chain Marriott International
PGA Tour Latinoamérica signs trio of premier partners
Swedish automotive manufacturer Volvo, hospitality company Hilton and tourism firm Go Vacaciones have signed on as premier partners of PGA Tour Latinoamérica, the international tour of the US golf organisation.