NFL teams up with Sleep Number

The NFL American football league has entered into a multi-year partnership with sleep innovation specialist Sleep Number.

The partnership is designed to improve player performance by maximising the benefits of a good night of sleep.

Every NFL player will be offered a Sleep Number 360 smart bed with SleepIQ technology as part of the agreement. Sleep Number will also work with players, teams and trainers on the integration of sleep insights into their performance programmes.

NFL commissioner Roger Goodell said: “We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualised, smarter sleep.

“We're offering Sleep Number's revolutionary technology to maximise the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."