Dänisches Bettenlager extends backing of SG Flensburg-Handewitt

German Handball Bundesliga club SG Flensburg-Handewitt has renewed its partnership with furniture and bedding retailer Dänisches Bettenlager.

The new deal will run until the end of the 2019-20 season. Dänisches Bettenlager’s logo will continue to appear on the front of the team’s shirts as part of the deal.

The company has served as Flensburg-Handewitt’s main sponsor since the 2014-15 season.

Flensburg-Handewitt finished the 2017-18 Bundesliga season as champions.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.